R3C3

As Eric von Hippel notes in Democratizing Innovation, the object of such produsage is not simply information, but an information commons; in its full form, the information (knowledge, creative work) prodused by the community therefore exists not in abstraction from the social contexts of its development, as a stand-alone product, but exists only as directly embedded in such contexts, as a temporary artefact of continuing social processes of developing, extending, negotiating, and evaluating this shared content. Just as we do not speak of ‘producing’ our social networks (we build, extend, maintain, improve them), in collaborative content creation much the same observation applies: here, too, content creation is an act of maintenance and construction (of both content and the social relationships among participants) at least as much as it is one of production.