Shirky: Situated SoftwareHowever, addressing these scarcities can give Web School design a kind of merry-go-round quality. You need to scale because building a useful web application is so expensive, but much of the expense comes from the requirements of scale. Furthermore, these scarcities amplify one another: You need a big hardware budget to build an application that can scale, but you need good programmers and system administrators to handle the load, whose salaries require an increased marketing budget, to attract enough users to pay for it all.
What I think I’m seeing my students do is get off that ride. They can do this because none of the scarcities the Web School addresses are as significant as they used to be.